Trader Joe’s pulled an April Fools’ prank by teasing a lip mask inspired by its cult-favorite chile lime rolled corn tortilla chips, but fans were way too into it to laugh it off. The idea of a tangy, spicy snack-flavored beauty product sent social media into a frenzy, with people saying they’d actually buy and use it. Comments quickly turned into requests for the brand to make the gag product real, showing just how strong its cult following is. Even as a joke, it proved Trader Joe’s can spark hype with pretty much anything.
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