2/3rds Of Americans Want The Brands Of Their Youth Back

A poll of 2-thousand U.S. adults finds:

• More than half (55%) retired products are more valuable to them than anything brands can currently offer.
• The average person would pay a third (32%) more for the products they loved as kids to be brought back from their favorite brands.
• Nearly two-thirds (71%) of those surveyed would likely shop from brands they associate with childhood nostalgia.
• Old school products respondents think deserve a revival include classic Atari, Sega and Nintendo consoles, Crystal Pepsi, Banana Nesquik, Blackberry phones, iPods, Jolt soda, Surge soda and Bubblegum jeans.
• More than half (57%) would also buy second-hand products from their favorite classic brands.
• While 81% feel loyal to at least one brand, on average, respondents are loyal to six different brands.
• They’re most likely to be loyal to grocery/food brands (54%), clothing brands (42%), footwear brands (37%), phone brands (29%) and electronic brands (28%).
• About 30% consider their loyalty “extreme” - they’d refuse products from another brand, even if their favorite brand retires their favorite products.
• Another 54% consider themselves “pretty loyal” - they’d consider other brands, but only if their favorite stopped making their favorite products.
• Brand loyalty runs so deep that 73% say they’d keep paying for their favorite brands and products even if prices skyrocketed.
• Overall, they’d pay about 25% more for them, but they’d be willing to pay more for gaming brands (34%), jewelry and watch brands (33%) and fitness brands (28%).