In 2003 Las Vegas launched their slogan "What happens here, stays here". It's arguably one of the most successful branding campaigns ever! Well 17 years later they have decided to move on.
They're new goal is to be seen as more family friendly in order to steal some of the Orlando tourism business. Steve Hill, the president and CEO of the Las Vegas Convention and Visitors Authority, announced the news that the new slogan is "What happens here, only happens here."
Steve Hill also said the goal is for people to see how Las Vegas has transformed itself to be more than the Entertainment Capital of the World. The new commercial features Shania Twain!