One Third Of Women Don't Know What Their Natural Hair Color Is

A new survey of women between the ages of 42 to 57 finds:

• The average woman hasn’t had their hair their natural color since 2019.
• 49% have been dying their hair a color other than what they were born with between two and six years.
• 32% say they barely remember what their natural color is anymore.
• And another 32% in relationships don’t think their partner even knows what their real color hair is.
• 46% are sure that nobody actually knows they color their hair.

And many started coloring their hair pretty young.

• Two-thirds of those polled say they started coloring their hair before 30.
• The average respondent has had about five different hair colors throughout their life.
• As for the top reasons women color their hair, they include:
  • To keep themselves looking young (28%)
  • To express themselves (28%)
  • Boredom (21%)
  • It was recommended by a spouse or partner (21%)
  • To embrace their age (21%)
  • Their hairdresser suggested it (20%)

And when we talk hair color, we don’t necessarily mean blonde, brunette or red.

• In fact, one third of women say they’ve considered coloring their hair a unique color, including:
  • Purple (41%)
  • Pink (38%)
  • Blue (35%)