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Eric Church and Morgan Wallen are planning to relaunch Field & Stream magazine.
They are part of a group of investors that plan to bring back the outdoor brand as a print magazine, website, and apparel company as well as a live music festival.
Eric said “I can remember my grandfather kept a few of his favorite Field & Stream magazines on the dash of his truck. That truck took us on hundreds of outdoor adventures and I all but memorized every story and every picture on every page. They were my Bible. It is the honor of my life to make sure that legacy carries on. It is both this responsibility to an American Icon and also to a young boy in his papaw’s truck that will be the compass that guides our steps.”