They turned women into cows. Now they say they are utterly sorry.

A South Korean company Seoul Milk uploaded a video to YouTube in November that shows a man quietly walking through nature with a camera. Women in white are shown drinking from a pristine spring and then doing what looks like yoga stretches in a field. As the man gets closer, he steps on a twig, ruining the tranquility. When the shot returns to the women, they’ve been replaced with cows. Parent company Seoul Dairy Cooperative initially reacted defensively to criticism of the ad, but has since apologized “to everyone who may have felt uncomfortable due to the milk advertisement video.”