Natural Light is leaning into winter fitness humor with the reveal of the Treadmower, a turf-covered treadmill designed to recreate the joy of mowing the lawn when it’s too cold to actually do it. Complete with a mower-style handle, custom deck, and a screen that scrolls an endless lawn, it lets fans “get cut while pretending to cut.” The brand is giving one away through a social media sweepstakes running this month, with additional chances to win themed workout gear. It’s equal parts parody, nostalgia, and peak dad energy, and fans online are clearly eating it up.