Optimizing sleep has gone from a wellness goal to a full-on cultural trend known as sleepmaxxing. It’s all about maximizing rest using specific habits, tools and products and Americans are all in.
According to a new Amerisleep survey of 1,000 U.S. adults, nearly half (45%) are currently engaging in sleepmaxxing.
- Gen Z is leading the trend, with 48% saying they’ve made changes to improve their sleep.
- This includes everything from redesigning their bedrooms to tracking sleep with wearable devices to spending money in the quest for better rest.
- While the average American spends somewhere around $75 a year on sleep gear, 8% have dropped $500 or more on sleep-related products or tools over the last 12 months.
- More than a quarter of respondents (28%) track their sleep using a wearable device or app, but the tech doesn’t always make them feel better about their habits. In fact, 29% admit that seeing a low sleep score has actually made them feel worse.
- The most popular sleepmaxxing tools Americans are using include white noise machines or soundscapes (38%), blackout curtains (36%), melatonin or sleep gummies (34%), and following a strict sleep/wake schedule (24%).
- Like everything else in life, chasing a perfect night’s sleep comes with trade-offs. Over 40% say they’ve given up or at least cut back on scrolling, caffeine and late-night drinks.
- A quarter (24%) have canceled plans to stay home in bed and 38% have stopped bingeing shows, all to help them sleep better.
- But FOMO is real and 24% say they’ve felt guilty for ditching plans to protect their sleep routine.
- While it does have some downsides, sleepmaxxing seems to be working for some. Those who are trying it are 16% more likely to report high life satisfaction than those who aren’t.
Source: Vice⠀
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