A Third Of Americans Are Skipping The 4th

A third of Americans (33%) don’t plan to celebrate at all this year.
The biggest reasons for skipping the holiday fun are that they’re just not feeling patriotic (46%), and are feeling disconnected from American culture right now (44%).
But a quarter (24%) admit they just don’t enjoy the holiday and 21% say they never celebrate it.
For the two-thirds who are celebrating Independence Day, they feel the holiday brings loved ones together (60%), they enjoy the fireworks (58%) and the tradition (56%).
The average American expects to spend just under $500 for the Fourth, including $200 on travel, $100 for fireworks, $80 for food, $50 on drinks and $40 on decorations.
About 16% say they’re spending “significantly less” this year on celebrations because of inflation and rising costs, while 18% will be spending less than last year and 11% won’t be spending any money on the Fourth of July at all.
Millennials are the generation most likely to spend less on the holiday this year (20%), followed by Gen X (18%) and Gen Z (16%).
Baby boomers are the least likely to cut back, only 9% of them say they’ll be spending less.
They’re also the age group most likely to skip celebrations this year, with 38% saying they’ll be opting out. Gen X is second (36%), followed by millennials and Gen Z, with around 31% of both not planning to celebrate the Fourth of July.