Sydney Sweeney has teamed up with Dr. Squatch to release a limited-edition soap, Bathwater Bliss, made with the same suds from her bubble bath in the brand’s ad. The soap includes exfoliating sand, pine bark extract, and a splash of water from Sweeney’s original bath.
“When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,” Sweeney share in a release. She called the product “weird in the best way” and praised it for smelling “incredible” and delivering real quality.
Only 5-thousand bars will be made, launching June 6 at 12PM Eastern. The campaign has sparked a wave of reactions online, with one fan joking that people would “spend their life savings getting as many as they can.”