- Americans will spend about 437 hours streaming content this year.
- They are expected to stream over 290 movies or TV by the end of 2022.
- But all this content isn’t cheap and many are thinking about making some changes.
- In fact, 57% plan to cut some paid streaming services this year.
- The average person will get rid of three out of five services.
- Among the services folks are most likely to stop paying for:
- Netflix and Amazon Prime (75%)
- Satellite TV (61%)
- Pay-per-view services like Apple iTunes (52%)
- Cable TV (48%)
- 60% say the most common reason they will cut services is due to changes in their financial situation.
- Other reasons include:
- A limited selection of titles (49%)
- Lack of a user-friendly interface (34%)
- Poor customer service (33%)
So, what are people actually looking for in their streaming services? Well top factors include:
- A wide library of content across different genres and subgenres (42%)
- Free/affordable (38%)
- Original content (37%)
- The service has movies/shows everyone’s talking about (37%)
- Content that reflects my community as it pertains to race, sexuality, religion, etc. (36%)
- A user-friendly experience (33%)
- Diverse content (32%)
- Nostalgic/classic library content (30%)
Photo: Getty Images