Young People Don't Like Coffee According To Survey


A new YouGov poll finds:

  • Young folks are far from the biggest coffee drinkers in the U.S.
  • In fact, 63% of Gen Z don’t drink coffee at all, compared to only 33% of Millennials, who say the same.
  • What’s more, only 4% of Gen Z say they drink three-to-four cups of coffee a day, which is four times less than any other generation.
  • Overall, the Silent Generation (1928-1945) is the most likely to say they drink one-to-two cups of coffee a day (54%), followed by:
    • Baby Boomers (47%)
    • Gen X (44%)
    • Millennials (41%)
    • Gen Z (26%)
  • The Silent Generation are also more likely to say they drink three-to-four cups of coffee a day (18%), followed by Baby Boomers (17%). 

And while you may think everyone is running to Starbucks, or their local café, the truth is most people are getting their coffee at home.

  • 41% of the Silent Generation drink their coffee at home, followed by:
    • 31% of Baby Boomers
    • 26% of Gen X
    • 20% of Millennials
    • 14% of Gen Z
  • When it comes to getting coffee a cafes, or places like Starbucks
  • Gen Z, Millennials and Gen Z are the most likely to go once a day, but even then it’s only 6% of them who do.
  • Only 3% of Baby Boomers, and no members of the Silent Generation get their one cup of coffee a day out.
  • Millennials are the most likely to get coffee out about once a week (10%), followed by Gen Z (8%).
  • The most likely scenario for getting coffee out is less than once a week.
  • 32% of both Gen Z and Baby Boomers say they get their coffee out less than once a week. 
A toast with coffee

Photo: Getty Images

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