A new survey from Business Insider finds that Americans value travel more than thought they did.
- Most Americans admit that travel is often the happy memory they remember most. That tops personal achievements and special occasions.
- The majority of those polled (63%) say creating a lasting memory is their main goal when going on a trip.
- Not being able to travel due to the pandemic has led 90% of people to say the nation is facing a travel memory deficit.
- On the positive side, 94% of Americans are planning to travel again.
- Plus, 66% vow to stop putting off trips and finally go on that dream vacation they’ve always wanted.
- 80% plan to focus on making new travel memories once they start traveling again.
- Of those who do plan to travel, 39% plan to travel more once restrictions are lifted.
- Plus, 62% say they will travel to new places to make more memories.
And when it comes to making travel memories
- 76% say they have helped shape them into who they are today.
- 69% say travel has given them lifelong memories.
- 90% say they are some of the happiest memories of their life.
- 57% say their trip was made memorable because of the person who traveled with them.
- 71% say it was the destination itself.
- 47% of travelers say trips have given them an appreciation of nature.
- 46% say it is a way to take a break from work or study.
- 44% admit travel has improved their relationship with friends and family.
- 44% believe it helps them gain a feeling of gratitude for what they have in their lives.