Taylor Swift released a new song and video Friday. You can see that at the bottom of this post. She hasn’t announced any new touring dates yet, but she’s already promoting a new way for her fans to get tickets to her shows.
The singer has teamed with Ticketmaster for a new way to make sure more Swifties, and not scalpers, get tickets to her concerts. She just launched "Taylor Swift Tix powered by Ticketmaster Verified Fan," on her website, which not only allows fans to sign up for the chance to get special codes to snag her tickets, but gives them the opportunity to move up in the queue by engaging in other "unique activities.”
But many of those “unique activities” involve spending more money on Taylor, like buying her album or other merchandise. A video on Taylor’s website describes it as a “fun way” to advance fans’ spot in line although not every Swiftie is on board with this move and many took to Twitter to complain about what they see as a blatant money grab by Taylor. Check out the reactions below.
the only thing I don't like about Taylor Tix is that they prioritize people who spend more money on merch/albums which not everyone has— Jacob 🐍 (@ewitsjacob) August 25, 2017
tbh i don't think the "Taylor Swift Tix" thing is very fair. whoever spends the most money is held as a priority for tickets.— kay | TS6 (@trydjh) August 25, 2017
Ok honestly this is so annoying. I understand it'll help eliminate bots but I am a die hard why should I have to buy expensive merch... pic.twitter.com/ROLsJwcqvJ— Maddie (@AllTooTaylor__) August 25, 2017
Taylor Swift is providing earlier access to tickets to fans who buy multiple copies so the album. This is how she’s going to sell 1m copies— Christina Warren (@film_girl) August 25, 2017