In the mid-1980s, Chuck E. Cheese Pizza Time Theatre merged with its competition Showbiz Pizza Place, which had its own animatronic band fronted by a bear named Billy Bob. For a few years, Billy Bob's The Rock-afire Explosion would sometimes appear with Chuck E. Cheese. In the 1990s, the animatronic group became known as Munch's Make Believe Band, and included Chuck E. Cheese, Helen Henny, Mr. Munch, Jasper T. Jowls and Pasqually.
Chuck E Cheese will now end that tradition.
"The kids stopped looking at the animatronics years and years ago," Chuck E. Cheese's chief executive officer Tom Leverton told CBS News. "They would wait for the live Chuck E. to come out."
Going forward, however, Leverton told TODAY Food via email that that characters will "continue to be an essential part" of the brand — just not in animatronic form.