Just after midnight, President Trump tweeted "Despite the negative press covfefe." While he might have misspelled "coverage" and then just didn't finish the thought, the social media meme machine was quick to roll with it. After the post had been up for around an hour, "covfefe" was the number one trending topic on Twitter in the U.S.
Not only did twitter start suggesting things like asking your doctor if covfefe is right for you, the domain name covfefe dot com was quickly snatched up. Some other stellar reactions include James Corden who quipped, “I’m gonna try and go back to sleep now. Everyone stay #covfefe.” And others think that covfefe might mean coffee, dropped “don’t talk to me until I’ve had my covfefe.
The President deleted the tweet just after 5a and then posted this tweet at 6.