2/3rds Of Americans Want The Brands Of Their Youth Back

A poll of 2-thousand U.S. adults finds:

  • More than half (55%) retired products are more valuable to them than anything brands can currently offer.
  • The average person would pay a third (32%) more for the products they loved as kids to be brought back from their favorite brands.
  • Nearly two-thirds (71%) of those surveyed would likely shop from brands they associate with childhood nostalgia.
  • Old school products respondents think deserve a revival include classic Atari, Sega and Nintendo consoles, Crystal Pepsi, Banana Nesquik, Blackberry phones, iPods, Jolt soda, Surge soda and Bubblegum jeans.
  • More than half (57%) would also buy second-hand products from their favorite classic brands.
  • While 81% feel loyal to at least one brand, on average, respondents are loyal to six different brands.
  • They’re most likely to be loyal to grocery/food brands (54%), clothing brands (42%), footwear brands (37%), phone brands (29%) and electronic brands (28%).
  • About 30% consider their loyalty “extreme” - they’d refuse products from another brand, even if their favorite brand retires their favorite products.
  • Another 54% consider themselves “pretty loyal” - they’d consider other brands, but only if their favorite stopped making their favorite products.
  • Brand loyalty runs so deep that 73% say they’d keep paying for their favorite brands and products even if prices skyrocketed.
  • Overall, they’d pay about 25% more for them, but they’d be willing to pay more for gaming brands (34%), jewelry and watch brands (33%) and fitness brands (28%).
Close up on vintage Atari 2600 video game cartridges

Photo: ilbusca / iStock Unreleased / Getty Images


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