A poll of 2-thousand U.S. streaming service subscribers finds that most think it’s actually harder to find something to watch today than it was a decade ago. This leads to lots of time scrolling, with the average person spending about 110 hours a year, or nearly 3 weeks of work, looking for a show or movie worth watching.
The survey also reveals:
- The biggest issue streaming customers have? Content overload (41%), followed by feeling like there’s too much original content being produced (26%).
- While three-quarters of respondents appreciate streaming service algorithms giving them accurate recommendations, 51% admit there’s just too many of them because they want to watch everything that’s recommended to them.
- Today, almost half (48%) don’t have traditional cable anymore.
- Those who are streaming-only say they cut the cord because they like the variety (43%), the shows they watch aren’t on cable (34%) and they find streaming more convenient when they’re on-the-go (29%).
- But some aren’t satisfied with the current streaming services available, as 51% wish there were more streaming options, even if they included ads.
- So, what would their “dream” streaming platform look like? Premium channels and networks included for no extra cost (40%) and an easy-to-use interface (39%).
- They want it to be available for no more than $46 a month, but 11% would be willing to spend over $100 on the monthly service.
- More than three-quarters (79%) of streamers are also frustrated with services charging extra fees for certain content, while 69% have been upset by a platform pulling a show they were watching without notice.
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