Almost Half Of America Has Tried This Trend

The AASM’s new survey of 2-thousand Americans reveals that 42% of respondents admit to experimenting with at least one TikTok sleep trend.

  • Younger generations were more likely to have tried one, as 55% of the 18- to 27-year-olds polled have used a TikTok sleep hack. Millennials aren’t far behind, 50% of those ages 28 to 43 have tried a sleep trend from TikTok.
  • Men are also more likely than women to give sleep hacks a try, as 43% of men surveyed say they’ve tried one, compared to 31% of women.
  • The most common trend people have experimented with is “bed rotting” - or staying in bed for an extended amount of time, like a day or longer, doing things other than sleep, like scrolling on social media, to rest and recuperate.
  • Almost a quarter (24%) of Gen Z respondents have tried bed rotting and 14% of all respondents have.
  • About 10% of those polled have tried the Scandinavian sleep method - where a couple sharing a bed uses separate blankets instead of sharing.
  • Another sleep microtrend people have tried from TikTok is the “sleepy girl mocktail” - a drink made with magnesium that’s supposed to improve sleep - which 9% of respondents have sipped before bed.
  • Sleeping in 90-minute increments is another TikTok hack 9% of those polled have tried.
  • Mouth taping is a viral sleep trend that involves putting tape over the lips to force the sleeper to breathe through their nose, something 5% have attempted.

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