Cheap Is The New Compliment

A new survey finds: 53% of Americans say they are proud if others consider them a bargain-hunter.

54% take the label “cheap” as a compliment. The average person would be willing to drive an hour to a store for a good deal on an item they want.

25% of people say something must be at least 50% off to be a good deal.

25% of people say they are unlikely to purchase an item at full price. 75% are willing to wait a month before purchasing something to see if it goes on sale.

Of course not all deals save people money, with 41% admitting they “always” or “often” buy something they don’t need just because they found a great deal.

Document: Getty Images


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