Kraft Releases Mac & Cheese Ice Cream

In honor of today being National Macaroni and Cheese Day, Kraft has teamed with Brooklyn’s Van Leeuwen Ice Cream to create a macaroni-and-cheese flavored ice cream. Kraft Macaroni & Cheese Sr. Associate Brand Manager Emily Violett says the treat features “the unforgettable flavor of Kraft Macaroni & Cheese we all grew up with,” and like most Van Leeuwen flavors, it’s made with just a few ingredients and no artificial flavors, preservatives or dyes.

But if you want to taste you’re gonna have to act fast. Van Leeuwen says it's a very limited-edition flavor and it starts selling today on its website and in their stores, with pints selling for $12. New Yorkers have a chance to sample it for free at Van Leeuwen’s ice cream truck, which will be parked in Union Square today from 11 am to 6 pm.


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