The iPhone 12 now comes in purple. The announcement was made at the Apple event on Tuesday. Previously, the iPhone 12 and 12 Mini were available in black, white, blue, green, and red. The iPhone 12 Pro and 12 Pro Max come in graphite, gold, silver, and blue finishes. The new purple color seems to be a shade of lavender in photos, and Apple CEO Tim Cook remarked the color is meant to evoke spring. The announcement came along with new iMacs, and updated Apple TV, AirTags and an iPad Pro.