PEEPS in the makeup isle this year? Yup. But why?

One of our favorite Easter treats is in the makeup isle this season...well, kinda. It's called HitDot and it includes an eye shadow palette and a set of colorful sponges in the shape of Peeps’ marshmallow chicks.

According to FoxNews:

The eyeshadow palette has six "high pay-off, soft and buttery shades" with names like "Bunny," "Marshmallow" and "Sugar Coated," The bright and neutral shades come in matte, shimmer and glitter finishes.

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