It’s a New Year, new tagline for Pepsi. The cola company will no longer be the “Taste of a New Generation” or “More Than OK.” Now? “That’s What I Like.” While they’ve used different slogans over the years, like “Always Be Celebrating,” this is reportedly their first U.S.-based tagline in more than two decades.
Pepsi explains their new tagline is “inspired by Pepsi’s most loyal drinkers, who like what they like and live their lives out loud without worrying about what others will think.” The also say they’ll be sticking to this “unapologetic” new “That’s What I Like” slogan for all Pepsi varieties “indefinitely.”