Starbucks' entry into the unicorn food craze was released Wednesday and its popularity was too much for Colorado barista Braden Burson. He posted a video on Twitter complaining that the drink was difficult to make and he's "never been so stressed out" in his life.

The Unicorn Frappuccino is a sweet and sour pink and blue cream swirl topped with what Starbucks calls "fairy powder."

Burson says a day of making the treat left him with sticky hands and residue from the drink stuck to his clothes and in his hair.

Starbucks says in a statement it's reaching out to Burson "to talk about his experience and how to make it better."

Some people think this is a designed marketing ploy of Starbucks to create a viral video. What do you think?